The Delusional Entrepreneur
I can just imagine the eyes rolling back in the heads of some of my readers… especially the ones who come to mind when I chose the title, “The Delusional Entrepreneur”! But this was more than just selecting a title that would push people’s buttons, or intrigue them to want to read more. It’s a condition that’s reaching epidemic proportions in the home business and entrepreneurial movements.
The delusional entrepreneur is the person whose work ethic has probably always been sorely lacking. They get involved in home-based business ventures, because they’re lazy… not because they’re really entrepreneurs. They like to imagine that if they find the right “start-up business”, they’ll be in on “the ground floor” and magically will grow a huge business (because of absurd myths like “spill-over” and the lies that attract inexperienced marketers to programs like binary compensation plans and “reverse matrixes”). They haven’t come to terms with the fact that they really are lazy and uncoachable. They don’t do what it takes to grow a successful business, and they never have. So they jump from deal to deal, always blaming someone or something for why they only enrolled their mom, their sister-in-law, and their lazy best friend, who is also a delusional entrepreneur like them.
They want “systems” that do all the work, and so they throw good money into bad gimmicks that promise to pay them huge commissions for using the “top secret recruiting system that does everything on autopilot”. That money could have been spent on marketing tools that actually work, but those tools require effort, consistent daily activity, and focus. And those are three things the delusional entrepreneur will never possess.
Not long ago, my friend Diane Hochman posted, “I never wanted a system that would do it all for me. I wanted to know how to do it do I could do it for myself FOREVER. Guess that’s why I’m still here, 17 years later!”
And she’s absolutely right.
That shift in mindset and approach is why people like Diane Hochman, Dr. Debra Cannon, Eric Worre, Kai Lo, Jackie Stewart, Ray Higdon, David Dubbs, and so many others of us in the six and seven figure income club have survived. We never wanted a system that did the work for us. We use systems that allow us to work smarter, so that we can do what we do best FOREVER.
And after 37 years in the field, here are a few things I’ve learned about how to spot the delusional entrepreneur, and how to avoid them:
Binary Programs – The alleged “attraction” of a binary compensation plan is that you “only have to build two legs” and nothing attracts the delusional entrepreneur faster than thinking they are going to get rich with only two personal enrollments. In reality, binary compensation plans are designed to benefit only two people — the company’s owner, and the low-talent “heavy hitters” who really don’t know how to grow a relevant and vibrant team anymore, who have been moving their groups from one company to the next every six to twelve months, brokering back-room deals with the companies, which put extra money in their pockets, but generally screw the unsuspecting members of their team, who don’t realise that they are only going to ever get paid on less than half of their group’s sales volume, and seldom more than 1/3 of it!
Autopilot Recruiting Systems – OK, I have a confession to make (before someone Googles it, and discovers it for themselves)… I am the network marketer who first coined the term, “Autopilot Recruiting System”, back in 1989, when I released what was known as CyberS.T.A.R.S.TM — the Cyberspace Success Training & Autopilot Recruiting System. However, the purpose of that system, which was part of what would eventually lead to my launching the world’s first social network, was to create a system that generated hundreds of leads, and provided an automated sorting and follow-up system for the serious entrepreneur, so that they could make 50 calls a day, and grow their businesses by 50-100 new members a month. And it worked. We saw monthly increases of 300-500 new enrollments every month in the organisations of every person using the system. But it didn’t “do all the work for you”, and that is what today’s autopilot lead systems, and the companies who tried to do cheap knock-offs of legitimate marketing funnel tool suites are promising.
Cryptocurrency MLMs – Don’t get me wrong, I am significantly vested in cryptocurrency, and spent nine months examining the crypto biz opps to see if any of them could provide a legitimate income opportunity, while ensuring privacy and anonymity for its participants. And during that time, I’ve seen twenty-seven of those deals get shut down, because they were operating as Ponzi schemes. The delusional entrepreneur is attracted to those deals, because again, there is a big promise of return for very little work or investment. And they generally get back what they deserve. It’s another industry rife with predators and con artists that should be avoided. A better option would be to partner with a well established company, offering a proven and stable return on investment, like this one.
Powerline Deals – Again, the promise of little work and big returns attracts those who think they can throw $50-$100 in the pot each month and then sit back and rake in the big bucks, because of the bajillions of pre-enrollees that are promised in their back offices. We recently assisted a government office in a sting operation in which it was discovered that the owner of the most popular powerline software was actually recycling the names of “pre-enrollees” in as many as seven companies simultaneously, which will eventually lead to his arrest and conviction, and charges being filed against his top distributors promoting the powerlines in those companies, because of documented “organisational shifting” we caught them enjoying to maintain the illusion of growth.
The good news is that there is a cure for the delusional entrepreneur, when they mature enough to realise that they will need to cultivate a better work ethic, and allow a proven mentor to coach them. It requires daily activity, and a six month commitment, but the cure is 100% effective. We’ll be happy to help those who recognise the need to explore their options for real success in this industry to do so any time.